The hunt began - the Loma was reborn in a different location (where it now resides). The current building housing the Loma was built around the turn of the century as a large general store by the Price Brothers. The Price Brothers were bought out in 1904 by the Lowenstein Brothers, and the building is listed on the State Historic Register as the Price-Lowenstein Mercantile Building. It is a wood frame and brick building with a cavernous basement that runs the entire length of the building. Following the deaths of all three Lowenstein brothers, the building became a National Guard armory in 1921. With the fire destroying the original Loma theater in 1956, they began looking for a new location. At about the same time, a new armory was built outside of town. After the armory moved in 1958, the building was extensively remodeled for use as a theater. In 1959, the theater reopened.

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The original auditorium featured seating for more than 600 people with a large center section, and two wing sections on either side. The front of the theater featured bench seating for kids and a stage platform just in front of the screen was accessible by steps on either side of the auditorium. As it was privately-owned, the owners used to stage contests for younger audiences (aisle races, talent shows, etc.) during weekend matinees (this was in the 1970s). The theater also featured two enclosed special viewing rooms located at the back of the auditorium. On the right side was a “crying room", accessible from the auditorium, where parents could take crying infants so that they didn't disturb other viewers. To the left was a smoking room, accessible via a narrow stairway from the lobby. Sound was provided to both of these rooms via drive-in speakers so the parents and smokers wouldn't miss out!

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The Loma again underwent an extensive remodel in 1986. Both wing areas were removed, as were the special viewing rooms - this effectively cut the available seating in half. The left wing area became part of the adjacent First State Bank. The bench seating was removed along with the stage, and the screen was downsized and brought forward. That also reduced the auditorium to about half of the previous size. The original entrance alcove was done away with, resulting in the flat-faced building you see in the pictures. The facade was also stuccoed to give it the appearance of Spanish Mission-style architecture.